Estrella Jalisco Market Penetration

The Challenge

Estrella Jalisco had minimal market presence in a competitive beer category dominated by established domestic and import brands. The brand needed a targeted go-to-market strategy to build awareness, secure shelf space, and connect with its core consumer base in key Texas markets.

The Approach

• 1

  Conducted deep consumer and market analysis to identify high-potential neighborhoods, occasions, and retail channels

• 2

  Designed culturally authentic activation campaigns that resonated with the Hispanic consumer segment

• 3

  Built retailer confidence through data-backed sell stories and joint business planning

• 4

  Coordinated wholesaler execution to ensure consistent availability and in-store visibility

The Results